Sell the car. Share the link. Let ReadyToCover handle the digital journey.
GAP Insurance
A digital GAP insurance sales journey for your dealership's customers.
Become a Dealer PartnerGAP insurance for car dealerships
Turn every vehicle sale into an additional revenue opportunity
Give your customers an easy way to arrange GAP insurance online through your dealership's own digital sales journey, with its own web link and QR code.
Sell the vehicleAs you do today
Share your QR codeOr your unique link
Customer buys GAPOnline, in their own time
Dealer earns commissionOn qualifying policies
How it works
GAP sales without complicating your vehicle sales process
Four simple steps from showroom to policy. Your team introduces the journey, and the customer completes it online.
More about how it worksSell the vehicle
Your dealership completes the vehicle sale as normal.
Share the dealer link
Your salesperson gives the customer your dealership QR code or unique web address.
Customer completes the journey
The customer opens your dealership's own ReadyToCover sales journey, reviews the information and completes it online.
Your dealership benefits
Qualifying policies sold through your sales journey generate commission for your dealership.
Your own digital GAP sales channel
Your dealership. Your customers. Your sales journey.
This isn't a shared, generic GAP website. Every participating dealership gets its own dedicated ReadyToCover environment, so the customer journey belongs to your dealership.
Customers move from buying their vehicle into an online experience that feels like part of your dealership. Behind the scenes, ReadyToCover runs the GAP sales journey.
- Your own dedicated ReadyToCover environment
- Your own customer sales journey
- A unique dealership web address
- Your own dealership QR code
- Dealership branding and configuration
- Dedicated tracking of your sales activity
QR code & link
From showroom to GAP quote in seconds
Your unique QR code can be used throughout the dealership. The customer scans it and goes straight into your dealership's GAP sales journey.
- Sales desks
- Showroom displays
- Posters
- Vehicle handover packs
- Invoices
- SMS
- Your website
- Follow-up communications
Scan. Quote. Cover.
Why dealerships join
A new revenue stream from customers you already have
You're already selling vehicles every day. ReadyToCover gives you a straightforward way to offer GAP insurance without adding a complicated sales process for your team.
See all dealer benefitsAdditional revenue
Earn commission on qualifying GAP sales from vehicles you're already selling.
Your own sales journey
Customers use your dealership's own ReadyToCover sales journey, not a generic third-party site.
Minimal administration
The customer completes the sales process online. No quotation system for your team to run.
Easy customer access
Customers reach the service with your QR code or web link, in the showroom or at home.
Mobile friendly
The sales journey works on mobile, tablet and desktop.
Scalable
Suitable for single dealerships and larger dealer groups.
Simple for your sales team
No complicated new sales process
Your sales team doesn't need to run another insurance system. Complete the vehicle sale as normal, introduce the customer to your dealership's GAP journey and let ReadyToCover handle the online sales process.
Sell the car. Share the link. Let the customer continue online.
1
Sell the vehicleYour normal sales process, unchanged
Your team2
Share the QR code or linkA few seconds at handover
Your team3
Quote, information & purchaseCompleted online by the customer
ReadyToCover4
Policy completedSale recorded against your dealership
ReadyToCoverGAP is just the beginning. ReadyToCover can give your dealership a digital route to offer more automotive protection products, including Excess, Tyre and Alloy, and Scratch and Paint protection.
Excess Protection
Give customers access to protection against eligible motor insurance excess costs.
Tyre and Alloy Protection
Offer extra protection against eligible tyre and alloy wheel damage.
Scratch and Paint Protection
Give customers protection against eligible minor cosmetic vehicle damage.
More products to come
New automotive protection products will be added as the ReadyToCover range grows.
More products. More opportunities.
You already have a valuable relationship with the customer when they buy the vehicle. ReadyToCover gives that customer a simple digital route to relevant protection products, and gives your dealership more commission opportunities.
Better for your customers
Introduce GAP at the dealership. Let the customer consider and complete it online.
Follow the customer journeyDealer introduction
Customer scans QR code
Your dealership's site opens
Customer reviews GAP options
Customer completes the journey
Policy completed
Convenience
Customers buy online at a time that suits them.
Clear information
Customers see the cover, the cost and the key policy information before they buy.
Mobile friendly
Customers can complete the journey on their phone without coming back to the dealership.
Time to consider
The digital process supports the required GAP purchase journey instead of putting pressure on the customer at the point of sale.
Revenue opportunity
What could GAP sales be worth to your dealership?
Adjust the figures to see an illustration based on your own sales volumes.
More on the revenue opportunityEstimated policies per month0
Estimated monthly commission£0
Estimated annual commission£0
Illustration only. Actual commission and sales volumes will vary and depend on your agreed commercial arrangement.
Dealer groups
Built for single dealerships and dealer groups
Whether you run one showroom or many, ReadyToCover gives you a scalable way to offer GAP to your customers online.
A dealer group can run several dealership environments, locations or sales channels, with each dealership kept clearly separate.
Promote your dealership's GAP journey from your own website and customer communications. Every route takes the customer to the same dedicated sales journey.
Add a GAP button to your website
Link directly to your sales URL
Display your QR code
Include links in email campaigns
Add links to post-sale messages
<a href="https://gap.examplemotors.co.uk">Arrange GAP insurance</a>
What is ReadyToCover?
ReadyToCover is the digital platform behind your dealership's GAP insurance sales journey. It runs the online customer journey, so your team can concentrate on selling vehicles.
Does my dealership get its own GAP website?
Yes. Every participating dealership gets its own dedicated customer-facing sales journey, with a unique web address and QR code.
What is a ReadyToCover tenant?
A tenant is your dealership's own dedicated ReadyToCover environment. It keeps your customer journey, configuration and sales activity separate from every other dealership.
How does my customer access the GAP sales journey?
By scanning your dealership QR code, following your unique link, clicking through from your website, or using a link sent by email or SMS.
Do my sales staff need to provide GAP quotations?
No. Your team introduces the customer to the journey, and the customer gets their quote and completes the process online.
Can we add ReadyToCover to our existing website?
Yes. You can add a GAP button or link to your website that goes straight to your dealership's sales journey.
Do we receive our own QR code?
Yes. Every dealership gets a unique QR code to use on sales desks, handover packs, invoices, posters and more.
Can we send customers a link?
Yes. Your unique link can be sent by email or SMS, or included in post-sale communications.
Can dealer groups use the platform?
Yes. Dealer groups can run several dealership environments, locations or sales channels, with each dealership kept clearly separate.
How does the dealership earn commission?
Qualifying policies sold through your dealership's sales journey generate commission for your dealership, under the commercial arrangement agreed with you. Our team will explain exactly how this works for your business when you register.
Can customers complete the process on their phone?
Yes. The journey is designed for mobile and also works on tablet and desktop.
How long does setup take?
Setup depends on your dealership's requirements, such as branding and the number of locations. Register your interest and our team will confirm timings and take you through onboarding.
Can our dealership branding be used?
Yes. Your sales journey can carry your dealership's branding, so it feels like a natural extension of your dealership.
Can we track our GAP sales?
Yes. Sales activity is recorded against your dealership's own ReadyToCover environment.